Bespoke Pattern Design

Bespoke Design Services

Bespoke Pattern Design

Original fabrics and wallpapers for brands, manufacturers and interior designers.

Design has been my passion for as long as I can remember. Over many years of creating fabrics and wallpapers, I have developed a deep understanding of pattern, colour and scale, and of how a design will live and breathe in a real interior. I now offer that experience to companies and interior designers looking for something truly original.

More than thirty years of designing sit behind every piece — starting with a thorough, traditional design training at Sanderson and Morris & Co., followed by years of freelance work for venerable design houses including Liberty, Salvesen Graham, GP & J Baker, Schumacher and Cole & Son, with a recent collaboration for Lewis & Wood.

Start a ConversationSee the Work
Who I Work With

Designs Made for You

Whether you need a signature print for a brand, a collection for a manufacturer, or a one-off design created around a client’s scheme, I will work with you from first idea to finished artwork.

Interior Designers

Bespoke fabrics and wallpapers designed around a specific room, palette or client brief.

Companies & Brands

Exclusive patterns and collections for textiles, wallcoverings, packaging and products.

Hotels, Restaurants & Hospitality

Distinctive designs that give a space its own identity.

What I Offer

From First Sketch to Printed Sample

  • Original, hand-drawn and painted pattern designs
  • Bespoke colourways to match your scheme, or recolouring of my existing designs
  • Coordinating collections – designs created to mix and match beautifully
  • Repeat patterns prepared and ready for print
  • Printed samples on fabric and wallpaper
How It Works

Four Simple Steps

Step 01

Conversation

We talk through your project, inspiration, colours and how the design will be used.

Step 02

Concepts

I create initial sketches and ideas for you to review.

Step 03

Refinement

We develop your chosen direction, fine-tuning scale and colour.

Step 04

Final Artwork

You can choose between a finished design for you to separate and get print ready, or you can receive print-ready artwork, with printed samples available.

In the Studio

Every Design Begins as Paint on Paper

A behind-the-scenes look at the sketches, colour tests and many hours of hand-painting that go into each piece, long before it ever reaches a bolt of fabric or a roll of wallpaper.

Morris & Co.

A Few Original Designs From My Time as Head Designer There

Hand painting a dark indigo peacock and floral design
No. 01

Where It Begins

Every pattern starts with a single motif, built up in gouache stroke by careful stroke, long before it becomes a length of fabric or a roll of wallpaper — a design for Morris & Co.

Alison painting a dark green woodland tapestry design with a deer
No. 02

In the Studio

A woodland scene takes shape in gouache, leaf by leaf and branch by branch — the kind of close, patient work that goes into every design, however large the piece. A design for Morris & Co.

Alison painting a green woodland wallpaper scene with a unicorn and a lion
No. 03

A Season in the Making

A wallpaper panel can take weeks to complete in gouache. Here, a unicorn and a lion join a garden already filled with deer, hounds and hares — a design for Morris & Co.

In the Studio

More from the Collection

Watercolour floral motifs and a trailing border laid out beside a paintbrush
No. 04

Building the Palette

Individual flower heads and a trailing border are worked out separately in watercolour, tried and refined before they’re arranged into a finished repeat.

Hand painting an ornate pink, red and blue paisley motif with a deer
No. 05

Paisley, Reimagined

A traditional boteh form filled with fine gouache detail: leaping deer, feathered fronds, and layers of damson, rose and duck-egg blue.

A hand-painted green landscape wallpaper filled with deer, hounds and birds
No. 06

A World Within the Pattern

Deer, hounds, birds and butterflies wander through a hand-painted gouache landscape — a whole scene held inside a single wallpaper drop.

Bold pink and red parrot tulips painted against a black background
No. 07

Old Master, New Cloth

Rich parrot tulips in gouache against black, painted in homage to the still-life tradition — one bloom, top right, still waiting its turn.

A large cream wallpaper panel with pink peonies and pheasants, part sketch and part painted
No. 08

From Pencil to Paint

The pencil outline still visible on the right shows how far a watercolour panel travels before it’s finished: sketch first, then colour, bloom by bloom.

A blue and dusky pink tree of life wallpaper design with monkeys and birds
No. 09

Tree of Life

Monkeys, birds and pomegranates in watercolour climb a blue-and-rose branch, drawing on the Indian textile traditions that run through so much of the collection.

A delicate cream, orange and blue paisley pattern made up of many tiny flowers
No. 10

Fine Detail

Hundreds of tiny watercolour blooms, each no bigger than a fingernail, build up the body of a single paisley leaf.

A chinoiserie branch of bamboo and peonies with birds and butterflies, painted on smooth paper
No. 11

Birdsong

Birds and butterflies settle among bamboo and peonies in watercolour — a chinoiserie branch nearing completion, colour by colour.

Let’s Talk

Let’s Create Something Beautiful Together

I would love to hear about your project. Please get in touch to arrange a conversation. You are also very welcome to visit my showroom in Brill, Buckinghamshire, by appointment.

Get in TouchShop the Collection